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Shane Gillis: The total de-woke-ification of Bud Light
By HatetheSwamp
February 2, 2024 3:17 am
Category: Business

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Bahahahahahahahahahaha baha haha haha ha.

Bud Light U-turns on woke as it partners with comedian Shane Gillis who is notorious for foul-mouthed racist and homophobic jokes - after campaign starring trans influencer Dylan Mulvaney sparked boycott

Following a partnership with transgender influencer Dylan Mulvaney, sales of the beer suffered due to a boycott

Gillis had previously been fired from SNL after videos emerged of him making racial and homophobic comments

Gillis had previously been fired from SNL after videos emerged of him making racial and homophobic comments

Bud Light was accused of alienating its traditional customer base by partnering with Mulvaney, which led many conservatives - including Kid Rock - to boycott the brand.

The backlash led to plummeting sales and Modelo Especial take over as America's number one beer brand.

By December, sales of the beer had still not recovered, despite the company teaming up with NFL stars in a marketing campaign in an attempt to boost sales.

In the four weeks ending December 9, Bud Light's retail-store sales were down 28 percent compared with the same period in 2022.

The reaction to Gillis being announced as being partnered with the brand has been overwhelmingly positive on the Bud Light Instagram page.

One person commented: 'Greatest marketing comeback of all time.'

While another said: 'I mean.. this could suffice as an apology.'

Another posted: 'Alright I guess I'll buy bud light now you guys win.'


Will it work? Maybe. BTW, Shane grew up one county over from pb ...and he's a nearly perfect anti-Dylan Mulvaney.

If you are not familiar with Gillis, he does a world-class Trump impression and a perfect Biden face. Watch video at 2:50. But, the whole thing is classic Shane Gillis.


Cited and related links:

  1. dailymail.co.uk



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Comments on "Shane Gillis: The total de-woke-ification of Bud Light ":

  1. by Indy! on February 2, 2024 8:39 am

    Bud Light was accused of alienating its traditional customer base by partnering with Mulvaney, which led many conservatives - including Kid Rock - to boycott the brand.


    They felt the need to mention Kid Rock by name? DAAAAAAAAAAAAAAAAAMN... He's must be drinking a SHITLOAD of that piss water.


  2. by HatetheSwamp on February 2, 2024 3:46 pm

    You HAVE TO watch the video. Gillis does the best Trump impression I've seen... and the Joe Roomba thing? Perfect!

    selectsmart.com


  3. by Curt_Anderson on February 2, 2024 3:59 pm
    Yawn. What is it with audiences?


  4. by Curt_Anderson on February 2, 2024 4:00 pm
    Yawn. What is it with audiences? All it seems to take to get belly laughs is to curse. Also make fun of Down's Syndrome people. And refer to sex. Classy. Of course the audiences are probably drunk and not especially discerning.


  5. by HatetheSwamp on February 2, 2024 4:04 pm

    Tell me you weren't laughing along with the hosts, Joe Biden's like a 16 year old dog. And, the 40 minute Trump speech stuff!


  6. by Curt_Anderson on February 2, 2024 4:29 pm
    I wasn't laughing. Btw, I looked him up. The radio/podcast hosts were wrong. He never appeared on SNL. He was fired five days after he was hired by SNL when old videotapes of him making ethnic slurs surfaced.

    I prefer self-effacing comedians.


  7. by Indy! on February 2, 2024 7:10 pm

    Well, he does sound perfect for Kid Rock and the rest of the Bud lite crowd. 🤔


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