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▷ ▶ DDC Marketing Cold Call Strategy SelectSmart.com free Business flowcharts and decision trees.
A SelectSmart.com Flowchart by ddc. See ddc's 4me blog page.
Viewed 281 times. Created June 2014.
This SelectSmart.com Business flowchart, a free online decision tool is a creation of ddc and for amusement purposes only. The implicit and explicit opinions expressed here are the author's. SelectSmart.com does not necessarily agree.
BusinessDDC Marketing Cold Call Strategy
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Call an office number for communications/program staff at a potential client organization.

             
Direct connection with intended contact person. "Hello, my name is... I'm from Digital Development Communications, a media firm specializing in creating video content for development organizations like yours. (XX recommended I contact you.) I'd like to offer to give a presentation to your communications team about our services and hear what your video and/or photo needs might be. Would you be interested in setting an appointment to meet at your office?" (If goes to voicemail, same message, leaving phone number twice. Follow up with a 2nd call within a week.)
Connects to receptionist who offers to connect to direct contact.
If its clear they already do video productions and may not see the need to meet with someone new, use flattery: "You clearly have an advanced and impressive online video presence. We've been producing advocacy films for 10 years and really want to work with organizations who have a clear vision for their use of media. I'd love to just get together and hear your experiences in the field and the direction your organization is going in terms of storytelling."
 
 

YES

NO


NO

YES

NO



"Great! What date(s) work for you?" Or "Which of these dates work for you?" Success?
Responses may range from: "We do all our own production in house." Or "We don't have a budget for that." Or "We already work with a production team." Its important to clarify exactly why they aren't interested.
Set the date and follow up with an email and phone call.
"Ok no worries. I can see this isn't the best time for you. But if its all right with you, I'd still like to send you a link to our website to take a look at and keep on file in case you are interested in doing any further video work down the road. Thanks!"
 

YES

YES

NO

NO

YES

NO



"Thanks for agreeing to meet. I'll email you (get their email) right now to confirm the appointment and share our website with some examples of our work. I'll follow up on (a few days before the appointment) to confirm our meeting."
A reasonable response might be that they want to know more about DDC. "DDC is a media production company that serves the development community. We create short form videos about people, programs, and ideas. We specialize in producing content for the web and special events, as well as providing photo and video coverage for conferences. Our company has a decade of experience working domestically and internationally for organizations like USAID, World Bank, Abt Associates, FHI 360, Wildlife Conservation Society, and others. We identified your organization/department because we like the work you are doing and would like to be of service." If they have specific questions, answer them. Eventually get back around to asking about an appointment.
NO
If they are a novice or feel like its beyond their capacity, make them feel at ease: "Clearly your organization is doing great work. And I'd love to hear how you'd like to tell the story of that work to your beneficiaries, donors, etc. Could we set a time to get together one-on-one and throw around some ideas?"