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Bahahahahahahahahahaha baha haha haha ha.
Bud Light U-turns on woke as it partners with comedian Shane Gillis who is notorious for foul-mouthed racist and homophobic jokes - after campaign starring trans influencer Dylan Mulvaney sparked boycott
Following a partnership with transgender influencer Dylan Mulvaney, sales of the beer suffered due to a boycott
Gillis had previously been fired from SNL after videos emerged of him making racial and homophobic comments
Gillis had previously been fired from SNL after videos emerged of him making racial and homophobic comments
Bud Light was accused of alienating its traditional customer base by partnering with Mulvaney, which led many conservatives - including Kid Rock - to boycott the brand.
The backlash led to plummeting sales and Modelo Especial take over as America's number one beer brand.
By December, sales of the beer had still not recovered, despite the company teaming up with NFL stars in a marketing campaign in an attempt to boost sales.
In the four weeks ending December 9, Bud Light's retail-store sales were down 28 percent compared with the same period in 2022.
The reaction to Gillis being announced as being partnered with the brand has been overwhelmingly positive on the Bud Light Instagram page.
One person commented: 'Greatest marketing comeback of all time.'
While another said: 'I mean.. this could suffice as an apology.'
Another posted: 'Alright I guess I'll buy bud light now you guys win.'
Will it work? Maybe. BTW, Shane grew up one county over from pb ...and he's a nearly perfect anti-Dylan Mulvaney.
If you are not familiar with Gillis, he does a world-class Trump impression and a perfect Biden face. Watch video at 2:50. But, the whole thing is classic Shane Gillis.
