By Curt_Anderson June 30, 2024 9:18 am Category: Movies
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Rules of the Post & Tips.
Q: Who likes westerns?
A: Prostate challenged older males
Q: What do prostate challenged older males not like to do?
A: Sit in a movie theatre for more than three hours.
Coming in third at the domestic box office behind Inside Out 2 and Day One over the weekend was Kevin Costner‘s pricey $100 million Western [plus a another $30 million in marketing], Horizon: An American Saga — Chapter One. The [3 hour long] film bit the dust with an estimated opening of $11 million (overseas numbers were not immediately available).
Horizon is without a doubt one of the biggest curiosity factors of the summer after Costner left behind a lucrative gig on Taylor Sheridan’s hit show Yellowstone and put up tens of millions of his own money to make his decades-long passion project a reality with four period Western movies.
The hope was that Horizon would strike a chord among older males in America’s heartland. A B- CinemaScore and meh reviews certainly didn’t help its cause.
Warners agreed to distribute and market the movie for a fee in the U.S. Costner — who has tirelessly promoted the movie — invested $38 million of his own money, while two mystery investors also ponied up equity. The rest of the budget came from selling off foreign rights with the help of sales outfit K5 International, which premiered the film at the Cannes Film Festival. (Horizon opens in numerous markets this weekend).
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