NBC's ratings are down a shocking 49% compared to the last Summer Olympics.
There can be no doubt that, while there are many reasons so many didn't watch, a viewers' protest against woke antics is a significant factor, as the article makes clear.
It's occurred to me, since I YouTubed some of the the US track and field Olympic trials, that there is a, I think growing, trend toward a naíve 1950s-ish vigorous patriotism in America that stands as a stark alternative to the wokeness so easily accepted, even promoted, by the SwampMedia...especially, MSNBC. And, NBC paid a price.
As the article points out, NBC is handing out free commercial time to advertisers to compensate for the disaster that was the Tokyo Olympics.
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