This is a bit like beating a dead horse but, clearly, the ongoing story's not about Anheuser-Busch, heck it's not even about LGBTQ-ism or even the trans political agenda, per se. It's about the decline of woke political hegemony in America.
When the headline of 023 is written, as of today, it will be: GET WOKE, GO BROKE!
And, of course, I have been charting the demise of all things woke in my recent threads.
Reasonable fair CNN article:
New York(CNN) Last year, the Human Rights Campaign Foundation gave Bud Light parent company Anheuser-Busch a top rating for LGBTQ+ equality. But because of how the company handled backlash to a sponsored post by Dylan Mulvaney, a transgender woman, it's now off the list.
The organization informed Anheuser-Busch of its decision in a May letter viewed by CNN, after previously writing to the company in April, criticizing its response. USA Today first reported on the decision.
Bud Light's sponsorship of an April 1 Instagram post by Mulvaney set off a firestorm of anti-trans backlash and calls for a boycott. The company first responded with a straightforward explanation of its relationship with social media influencers like Mulvaney. But later it released a vague statement from the CEO that failed to offer support for Mulvaney or the trans community, and the company ended up angering pretty much everyone in the process. Bud Light sales dropped in the ensuing weeks.
A-B's non-commital response comes at a time when trans rights are under fire. Over 400 anti-LGBTQ bills were introduced in state legislatures this year through April 3, according to American Civil Liberties Union, including ones restricting access to gender-affirming care for trans youth. Generally, transgender people are more than four times as likely to be victims of violent crime than cisgender people, according to a study from the UCLA School of Law.
BeerBoard, which tracks sales data, previously told CNN that the 3,000 locations it tracks poured 6% less Bud Light than competitors, including Miller Lite and Coors Light, from April 2 to April 15, a turnaround from previous weeks. Also, Bud Light sales fell 17% in the week ended April 15 compared to the same week in 2022, according to an analysis of NIQ data compiled by Bump Williams Consulting that was provided to the Wall Street Journal.
Sales boycotts can sometimes be offset by buycotts, calls to buy a product in reaction to a boycott. But Bud Light hasn't gotten the benefit of support for its initial deal with Mulvaney because of its subsequent reaction.
Shares of Anheuser-Busch InBev (BUD), the owner of Anheuser-Busch, have fallen about 11% since March 31.
I.e., GET WOKE, GO BROKE.
pb's been saying all along that this ain't about being anti-trans. It's the nation's revulsion over woke sanctimony. The fact that pb's bang on is reflected in the strength of the reaction to Miller Lite’s woke FEMINIST $#!t ad...which exploded in the past week.