Seems that Miller Lite stepped in poop with it own woke ad to honor Women's History Month and no one noticed until Dylan Mulvaney.
Miller Lite’s Women’s History Month campaign, titled “Bad $#!T to Good $#!T,” was posted on March 7, pledging to clean up the brand’s past of sexist ads objectifying women — instead supporting female brewers by donating fertilizer they can use to “grow quality hops.”
But just two months after the campaign’s launch, the video is nowhere to be found on Miller Lite’s Twitter or TikTok accounts. Comments for Instagram posts on the campaign have been disabled, with no previous comment publicly visible.
As of Monday, however, the easiest way to view the ad was through the social media posts of critics who were busy roasting it. It’s unclear whether the Instagram comments section had been scrubbed, or if the YouTube post was listed publicly before having its privacy settings changed.
"This is what happens when 20-something gender studies majors invade corporate boardrooms and wage woke crusades against their own consumers Another fallen one today — R.IP. Miller Lite,” media personality Benny Johnson tweeted in response to the campaign.
It took pb some time to find what Miller attempted to hide in shame.
More and more each day? Get woke, go broke. A new day is dawning in America.