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Gay & Lesbian selectors, pages, etc.
Budweiser marketing VP behind Dylan Mulvaney partnership takes [wink wink] leave of absence, replaced by senior exec...It's about time.
By HatetheSwamp
April 21, 2023 6:09 pm
Category: Gay & Lesbian

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Probably a biggest marketing boner in the history of American history.

Ad Age reports that "Alissa Heinerscheid, marketing VP for the brand since June 2022, has taken a leave of absence, the brewer confirmed, and will be replaced by Todd Allen, who was most recently global marketing VP for Budweiser."

In an interview on the Make Yourself At Home podcast from March 23rd, Heinerscheid revealed that the brand was in decline and they needed to "attract young drinkers… then there will be no Bud Light," which led to the controversial partnership with trans TikToker Dylan Mulvaney.

Heinerscheid also recently suggested that the brand she represents should distance itself from its "fratty" past, despite having participated in frat culture herself as a young woman.


And, forget just Bud Light. The trans political agenda won't be the same after this.


Cited and related links:

  1. thepostmillennial.com

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Comments on "Budweiser marketing VP behind Dylan Mulvaney partnership takes [wink wink] leave of absence, replaced by senior exec...It's about time.":

  1. by oldedude on April 21, 2023 6:39 pm
    I was wondering how they were going to fire her. A lot of politics in this. In a week or two, she'll "decide" to move elsewhere. My guess to another woke company. Of course they'll buy her out of her contract to make things "equitable."


  2. by HatetheSwamp on April 21, 2023 11:20 pm

    Laughing at Bud Light. "Dilly, dilly!"

    "Go woke, go broke!"

    Notice how when conservatives are offended, they laugh their a$$es off? I don't want this Bud Light furor to end. We're having too much fun. See video...at your expense. Baha


    View Video


  3. by HatetheSwamp on April 21, 2023 11:43 pm

    How did this, suddenly, become the norm? My theory? We just, finally, got tired of being called "fascistic and disgusting" "Christian theocrats."

    Oops. I hope no one got "misgendered." Baha.

    It's a new day and a new way.

    View video:

    View Video


  4. by HatetheSwamp on April 23, 2023 4:40 am

    Gang,

    I'm confidently guessing that few, if any, of the people in this gathering were downing Bud Lights. Baha baha!

    View Video


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