This flowchart will break down the decision process described above, and will help the senior management decide how to address the ethical issues involved with our athlete endorsement contracts:
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Market Analysis: Do we need to improve our brand's public perception to make sure we are promoting a positive corporate culture?
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NO
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We do not need to alter our current processes for endorsement contracts.
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YES
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Is this negative perception a result of our own corporate culture and practices?
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YES
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We must analyze our corporate culture and practices internally. Our negative perception is not a result of our endorsement contracts.
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NO
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Is this negative perception a result of our endorsement contracts?
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YES
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Risk Analysis: Our sponsored athletes are hurting our brand perception and corporate culture. We must implement stricter contract provisions to protect our firm from future losses.
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Sponsored Athletes Process Flowchart
