Food & BeveragesCandy Andy
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If better TURG offer exists, take it
YES
Negotiate better offer with TURG
NO
Like the offer?
YES
Train TURG staff for 12 months, receive $50k salary, receive $20k/per franchise, receive 2% royalty of all sales for 3 yrs
 


NO


NO





If negotiations cease, or offer expires, explore below options
If no other offers are present...
NO
Shop TURG offer to other resort companies
YES
If offer is better than TURG offer, take new offer
 

NO








Expand Candy Line
YES
Research & experiment different recipes
Bring to market
Sell at a premium, not competitive with other stores
 

NO








Franchise privately
YES
Hire some part-time staff to assist in-store, so that you can focus on franchising research (accounting, legal, procurement, etc.)
YES
Hire franchise managers for prospective franchise locations (particularly family members, friends or trustworthy connections)
YES
Develop,manage, monitor, franchising strategy
YES
Implement franchising strategy

NO








Reposition Candy Andy's marketing strategy to target tourism
YES
Ditch AdMad and search for a new marketing firm that will focus on this idea
YES
Create new promo strategy focused on tourists
YES
Implement new strategy in time for the busy months